Günter Steinbauer - Articles and news items
Issue 5 2012 • 31 October 2012 • Günter Steinbauer, CEO, Wiener Linien
Public transport in Vienna is highly popular and is well known on an international level. However, the fact that Vienna has declared 2012 as the ‘year of the tram’ is a real rarity. While the popularity of trams seems to be fading in many countries around the world, Wiener Linien has made a clear commitment to its trams, together with the City of Vienna, and is expanding their use.
For more than 150 years, trams have been a fixed part of Vienna’s image, just like the famous Fiaker carriages belong to Vienna’s city centre. Vienna’s trams began life with a horse-drawn tram line in 1865. The Vienna Tramway Company was founded in 1872, from which time the New Vienna Tramway Company also became a direct competitor. Just a few years later in 1883, the first steam-powered tramway was travelling around Vienna. In 1897, a new era was ushered in when the first tram line powered by electricity was opened. Then, just two years later in 1899, the City of Vienna assumed control of the licence for building and running the ‘Electrics’, as trams were affectionately known in Vienna at that time. Work to expand the network of tram lines in the Austrian capital reached its peak during the interwar years.
Bombardier and the VTA have equipped 120 older trams with new electronics to further improve their environmental performance…
Issue 5 2011 • 31 October 2011 • Günter Steinbauer, CEO, Wiener Linien
The Viennese love their public transport. Thirty-six percent of all trips within Austria’s capital are made by subway, tram and bus. This makes Vienna an international leader in the field of public transport – and that is certainly quite something.
Alongside having good infrastructure and modern vehicles, there is no doubt that customer focus is the most important factor for this popularity. This is also illustrated in the current customer satisfaction studies of Wiener Linien: no less than 95% of the 900 respondents surveyed evaluated the service of Wiener Linien as good – a plus of 2% compared with the previous year.
However, Wiener Linien is not resting on its laurels; not only is it trying to maintain high customer satisfaction but also to boost it even further through different means.
The launch of its social media presence in March 2011 constituted another step towards greater customer orientation and customer satisfaction, making Wiener Linien a pioneer amongst European local public transport providers.
Issue 5 2010 • 29 October 2010 • Günter Steinbauer, CEO, and Answer Lang, Head of Communications, Wiener Linien
Wiener Linien is Vienna’s leading transportation company. Approximately 2.2 million passengers travel the length and breadth of Austria’s capital with Wiener Linien’s 83 bus, 38 tram and five underground routes every day – this adds up to 812 million people annually. Passenger numbers have been rising for years, with the result that, in Vienna, more journeys are now completed by public transportation than by any other option, including car journeys and pedestrian routes.