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RTPI Speaker Preview: Alain Caffart, Information Systems Director, CTS (Strasbourg Transportation Company)

“…CTS has decided to go further in the delivery of RTPI…”

Alain Caffart, Information Systems Director, CTS (Strasbourg Transportation Company)

Alain Caffart, Information Systems Director, CTS (Strasbourg Transportation Company)

CTS – Compagnie des Transports Stras bourgeois  (the Strasbourg Transportation  Company) – has  been leading the introduction  of contactless mobile services for delivering  RTPI to travellers and will provide useful  insights on its services. The delivery of transport RTPI is part of a cluster of contactless mobile services known as ‘StrasPlus’ developed and implemented in partnership with the Urban Community of Strasbourg (UCS).

Thousands of smart touch-points (QR codes and NFC tags) displayed all around the city (at bus stops/shelters, public mailboxes, public billboards, public buildings, rail stations etc.) allow their passengers to access RTPI from their mobile and provide them with the transportation information they need at that place and at the time they need it.

Due to its international exposure, the UCS has always looked for innovative solutions and services for enhancing its citizens and visitors’ experience in the city, especially with the use of cutting-edge technologies. That is the reason why CTS has decided to go further in the delivery of RTPI and has teamed-up with the UCS to expand the content of the service available through the smart tags and

to deliver all the relevant citizen information around a bus stop – from local news and events to cultural heritage information. The StrasPlus service has become a tool in its own right used daily by the citizens, visitors and travellers in the city, as it provides people with essential information.

Managing the delivery of RTPI is crucial to ensure that people will access the comprehensive information where and when they need it, and to support intelligent travel decision-making. By accessing comprehensive information in real-time, travellers become more confident about using modes of public transport other than resorting to private car use.

By providing RTPI through smart tags, CTS addresses several challenges that every transport organisation faces. Firstly, they bring all the data they possess together in one integrated dataset that represent all current activities across the transport network and they deliver them at the right place and at the right time to the right people.

Secondly, they keep travellers continuously informed in real-time with relevant information affecting their mobility around the city – from information about next bus arrivals to the display of traffic disruption, or of the availability of bikes at the nearest bike sharing station in the event of bus services being cancelled. An expensive approach would be to cover all the bus stops/ shelters with digital screens delivering such information to everyone. But why not utilise another ‘screen’ that users always have in their pocket – their smartphone!

There is a live interaction and a 24/7 valuable link between CTS and their travellers. For example, CTS can provide alerts or updates in real-time by integrating in-between pages or banners that will inform people of the latest traffic or network situation when tapping the tag with their smartphone. Thanks to such interactions, passengers can deal with journey disruptions when they arise in a more efficient way.

Offering seamless RTPI as well as city-wide services going beyond transport RTPI from multiple access points all around the city has been an efficient way for CTS to maximise travellers’ mobility experience. After one year of operation, CTS can confirm the continuous growth rate of users of the service, and have identified the delivery of RTPI in a much more global context than just at the bus stop as one of the key success factors.