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European Bus Operators’ Forum Agenda – Tuesday 11th June 2013

The 2013 conference programme was a great success with some fantastic speakers from across the region.

If you would like to discuss speaking opportunities for the 2014 programme please contact Sarah Gooding
+44 (0)01959 563311
E: [email protected]


Registration & Refreshments


Chairman’s Opening Address

David Sidebottom, Passenger Team Director, Passenger Focus


Setting the Scene: Why Buses Matter

  • The importance of buses to the economy
  • The social and environmental benefits of good bus services
  • Getting people out of cars and on to buses
  • Making the case for buses: campaigning strategies

Stephen Joseph OBE, Chief Executive
Campaign for Better Transport

Stephen became the Executive Director of Campaign for Better Transport in 1988. His transport policy expertise is widely regarded, and he is regularly called to serve as a governmental advisor. He has led numerous successful policy campaigns, is frequently quoted by the national press, and is a regular author of research and opinion pieces.

He was awarded the OBE in 1996 for services to transport and the environment. In 2008 he was honoured with a PTRC Lifetime Achievement Award ‘for furthering the role of
transport planning in society’.


Delivering Transformational Change through Partnership to Deliver an Enhanced End-To-End Customer Experience

Transforming Bus Travel (TBT) is Centro’s policy and programme for modernising and enhancing the Region’s bus network in partnership with bus operators and local authorities.

Centro have been working in partnership with bus operators within the West Midlands since 2008 through the vision for Transforming Bus Travel. The presentation will share some of the challenges and successes of the approach to partnership and the balance that has be made to understand commercial realities and ensuring that operators respond to local customer and political wishes in a deregulated environment. The presentation will include;

  • Delivering transformation through partnership and jointly engaging with the right stakeholders
  • Getting bus operators to agree on a common approach within a commercial market
  • Ensuring that highway authorities recognise the importance of successful public transport network
  • Remaining joined up after the agreements are signed

Pete Bond
Head of Transforming Bus Travel (TBT)


Arriva’s new Sapphire Project
Nigel Featham, Managing Director – Yorkshire & North East
Arriva UK Bus


RATP Osmose Bus Station in Paris: An Advanced Design Demonstrator for the EBSF Project

  • Anticipating New Enhanced Bus Stations
  • Urban Design Innovation in Historical Downtowns, Serving High Level Bus Lines Hybridation as a Normal Trend for Public Spaces: Digital and Physical, Transport-Oriented and City-Oriented, Individual and Collective new Business Models to make all these Ambitions Sustainable

The RATP has launched a research called Osmose. A first step about future metro stations has shown that they should be enhanced (not restricted to transport), shared with other operators, adaptable and expressive to remain attractive. The European Bus System of the Future project (47 partners from 11 countries), steered by the UITP, made an Osmose bus station possible. Designed by Marc Aurel, this demonstrator was opened in Paris in the Gare de Lyon hub on May 22nd 2012 and was immediately adopted by its users. With two fronts (a bus side and a city side), it integrates many services, from digital devices or a Wi-Fi connexion to a retail corner or a book-crossing library. Behind the design case there is a business case and many findings about new business models for bus stations have been identified.

Yo Kaminagai, Head of design – Projects Management Department


Developing Partnerships Between PTEs and Operators that achieve Real Improvements to the Passenger’s end to end Journey Experience whilst Increasingly Delivering Value for Money

Passenger growth is the common goal of PTE’s, local authorities and operators. Working together through effective partnerships, all the components of the journey experience can be improved, and such improvements sustained so that that goal turns into reality. Giles will be talking about First’s successes through partnership and how he wants to drive ever deeper relationships for the benefit of passengers. He will also explain how First is increasingly delivering value for money for its passengers.

Giles Fearnley, Managing Director, UK Bus

With a strong track record in both bus and rail Giles has considerable experience in the passenger transport industry.  In 1991 he led the management buy-out of Blazefield
Holdings which operated bus networks principally across Yorkshire and Lancashire. Most recently he served as Chairman of Grand Central, the open access operator.
He is past Chairman of the Confederation of Passenger Transport and of the Association of Train Operating Companies. Since 2001 he has chaired Journey Solutions,
the bus and rail industry initiative to promote integration and also chairs Greener Journeys, the UK bus and coach industry’s campaign to promote modal shift from cars to
buses and coaches.



Refreshments & Networking


Optimising Ticketing for Mobility: EUROPTIMA Changing the Paradigm in Data and Fare Collection

EUROPTIMA has specified and demonstrated a new generation of  modular and component based data and fare collection architecture and components based on existing standards and state of the art, off-the-shelf hardware and software:

  • The use of standard components and sub-assemblies in a modular architecture accelerates the time to design and to configure a new system and allows a maximum flexibility in managing the operations and the evolutions towards improving the exploitation of ticketing systems:
  • The new paradigm allows a very substantial reduction of direct costs (TCOO) and indirect costs (reduced need for specialised IT resources), with a direct positive impact on cost of sales and cost of data, improving the economical conditions of ticketing
  • This new approach supports the business flexibility of operations for authorities and operators, including through the use of new business models, based on, for example, cloud services

These solutions are adopted by a variety of contributors of the mobility eco-system and being implemented in tenders throughout Europe

Dr Jorge Vieira da Silva, President MTA – Mobility,
Ticketing & Applications


The Smart Ticketing Alliance and Harnessing NFC across Public Transport

Europe has a vision of providing customers with seamless end-to-end journeys on public transport linking bus and tram with regional and long distance rail and even aviation. A number of countries are looking to harness NFC and Smart Ticketing across local and multi modal travel. This session will look at the role the new Smart Ticketing Alliance will play in achieving this goal.

John Verity, Chief Advisor,


Increasing Patronage with Quality Services Focusing on Cleanliness, Integration, Information and Frequency of ServicesOperator perspective

Go-Ahead is a leading UK passenger transport provider and has a market leading approach to patronage growth and developing services. In this presentation Martin Dean will outline the key success criteria for promoting patronage growth in bus services in a deregulated environment. It will focus on the importance of delivering a quality product on a daily basis and how those building blocks can provide the springboard for growth. He will highlight the importance of good route planning and directness of services and also show that growth can be achieved outside the major urban areas.

Martin Dean, Managing Director – Bus Development
The Go-Ahead Group


Transforming Reading Buses: Attitudes, Approach & Technology

In recent years we have sought to change the way that we think at Reading Buses. Today customers are at the centre of all we do. We had to start by building the self-confidence of our staff so that we could empower them to go to new lengths to look after our customers.

Nowadays we select and recruit very carefully, provide on-going training support and do everything we can do build the sense of self-worth in our staff. It’s helped us to start winning awards for customer service and to drive up the use of our services.

Concentration on our core products – the busy urban bus services in Reading has brought large numbers of extra customers to the buses. On the busiest route passenger growth of up to 20% year-on-year has been recorded, giving us rising revenue which has allowed us to keep fares down. New simple ticketing for under-19s, for example, is developing this sector of our market into the fastest-growing area of our business.

Meanwhile, our modern fleet which already has 31 environmentallyfriendly electric hybrid buses in it, is being augmented this year by 20 buses powered by Compressed Natural Gas, taking emission performance to new levels of achievement and giving a string green message to users.

James Freeman, CEO,
Reading Transport Ltd


Lunch & Networking


Driving Passenger Satisfaction

More than 22,000 bus passengers from 20 areas of England, outside of London, told Passenger Focus what they think of their local bus service. Each year Passenger Focus asks bus passengers to rate all aspects of their journey covering key factors such as overall satisfaction and how they rate the value for money of their journey. In a time of continued pressure on individual and public budgets, the work of Passenger Focus provides benchmarked comparable evidence to ensure that valuable resources are targeted where they are most valued by passengers.

In addition David will look at some very recent research with bus passengers to better understand what they need in terms of information at times of disruption and delay to bus services and to understand the perceptions of value for money amongst bus passengers in order to identify best practice and potential improvements to bus ticket retailing. 

David Sidebottom, Passenger Team Director,
Passenger Focus


Operator perspectiveImplementation of Vehicle and Driver Monitoring Systems: Benefits and Challenges

  • Background to the Project Schedule with Technical Insight
  • Discussing Driver Monitoring, Fuel Management and Vehicle Telematics (Tracking and Diagnostics)
  • Summary of the results with Payback Time for the investment less than one year due to:
    • 5 % fuel savings
    • lower insurance costs because of the improved accident rate
    • increased customer satisfaction bonuses

Juha Hakavuori, Managing Director
Helsingin Bussiliikenne Oy


New Test Method for Fire Suppression Systems in Bus and Coach Engine Compartments

Bus and coachfires are a big problem in society. Statistics from Sweden show that approximately 1% of all buses catch fire each year. This incurs large losses to carrier and insurance companies. Though losses of lives caused by bus fires are relatively uncommon there are examples of disastrous bus fires in recent years such as Wuxi, China, 2010 (24 fatalities), Uttar Pradesh, India, 2008 (63 fatalities), Hannover, Germany, 2008 (20 fatalities) and Wilmer, USA, 2005 (23 fatalities).

A majority of the fires start in the vehicle’s engine compartment. This is explained by the high working temperatures that result from strict regulations on noise and emission levels. Heavily used vehicles and poor maintenance may also contribute to the fires. Full scale experiments performed at SP Fire Technology have shown that if a large fire breaks out in the engine compartment there might be less than 5 minutes available for evacuation before the passenger compartment is filled with toxic gases at lethal levels.

Given the fact that most fires start in the engine compartment, adequate active fire protection systems for engine compartments are advantageous both in terms of passenger safety, carrier and insurance company economy, and general public resource management. Thus, various organisations have identified the installation of automated fire suppression systems in the engine compartments as an important fire safety measure. Furthermore, some insurance companies and individual carriers already require fire suppression systems in buses. However, there is still no legislative demand for this course of action, nor an international standard for testing bus engine compartment fire suppression systems.

SP has been working on improving fire safety on buses since 2005 using a holistic approach addressing various tools and issues such as statistics, risk analysis, material properties, as well as test methods for interior materials, fire partitions and suppression systems. An example of the results from this work is part of the amendment of Reg No 118 which was decided by the United Nations Economic Commission for Europe (UNECE) in 2011. At the moment, SP is assisting the Swedish Transport Agency with a new test method for validating fire suppression systems for engine compartments of buses and coaches. The aim is to propose UNECE to require all new buses to be equipped with automatic fire suppression system in the engine compartment and the compartment of auxiliary heater.

Jonas Brandt, Project Manager – Department of Fire Technology
SP Technical Research Institute of Sweden


Copenhagen Carbon Neutral 2025: Copenhagen will become the first Carbon Neutral Capital by 2025

Copenhageners must either go by bike, walk or take public transport when they are getting around in the city. Copenhagen has set a goal that by 2025, at least 75% of all trips must be taken on foot, by bike or public transport. At the same time it requires a green bus fleet.
The goal can only be achieved by close cooperation between the municipality, the transport company, the bus operators and the bus manufactures. City of Copenhagen is prepared to invest in the cooperation but also to put the pressure needed on the bus operators.

Gert Højbjerg Mortensen
Senior Adviser
City of Copenhagen
Finance Administration
Centre for Urban Development


Wheel of (Mis)Fortune

Few factors have a more profound and depressing effect on the bottom line, than fuel prices. For most bus operators, it is not only one the biggest single costs, but also the most unpredictable. Starting with BP in the early 1990’s, oil industry expert James Spencer has spent 20 years observing and analysing market prices, with a particular focus on diesel and the impact of price movements on the end consumer. His lively presentation, entitled Wheel of (Mis) Fortune will show how prices are not only driven by local supply and demand issues but also by global socio-political events. It will also highlight some of the more unexpected ways that oil prices can move and how that can happen. The tone of the presentation will confound expectations with its light-hearted and humorous approach, although this is largely because any other approach will cause delegates significant distress.

However, fear not, as James will show how operators can simply address volatile oil prices by reducing costs and gaining price stability and budget certainty.

James Spencer, Managing Director
Portland Fuel Price Protection


Refreshments & Networking


ITS Focus - red star flashVehicle Telediagnostic Application for Optimum Fleet Management: Operating an Efficient, Safe and Secure Bus Service

The Information systems ensure nowadays a strategic continuous virtual link between Infrastructures, vehicles and passengers to follow and to optimise our processes of public transport. One innovation application of the ITS applied to Public Transport is the Telediagnostic. Remote diagnosis is realised via onboard downloaded parameters and interpretable signals. It’s performed to optimise the maintenance & to complete the vehicle manufacturer recommendations on curative and preventive maintenance aspects. Telediagnostic objectives are to support management during breakdown on service, to enhance preventive maintenance, & to anticipate with forecasted preventive maintenance. The Telediagnostic application is compliant with EBSF IT architecture standards and tested in few use cases in Europe. Telediagnostic is integrated on ITxPT platform (from EBSF) which is the unique integrated European IT platform to specify, test, qualify and showcase IT solutions. The ITxPT platform is hosted in the center of Paris offering an easy access to all European PT stakeholders.

Emmanuel de Verdalle, Program Manager – Operational Performance
MERCUR (subsidiary of TRANSDEV group)


Performance Standards that Deliver High Quality Reliable Bus Services for London

This presentation will briefly outline the history of TfL’s bus route contracting from the private sector (which started almost 30 years ago). This will be followed by a description of the principal methods of contracting TfL has introduced and developed over the years, including Gross Cost, Net Cost and Quality Incentive and our experiences with these. Changes in the supplier (bus company) market and the effect on competition will also be covered.    

Mark O’Donovan, Head of Bus Contracting
Transport for London


Operator perspectiveInvesting in Technology to Improve Services

This presentation will talk through the operators significant investments in technology.  The company has focused its investment and attention on delivering customer enhancements as well as safety and operational excellence.  Simon has been at the fore of National Express West Midlands’ improvements and has been instrumental in ensuring that the investments are used to their potential.

Simon Mathieson, Operations Director
National Express UK Bus Division


Panel Discussion: The Future of Urban Transport – What do Bus Operators and Authorities need to do in order to keep up with Changing Passenger Requirements and Market Trends?

  • Evaluating Urban Transport Trends across Europe: What are the Similarities / Differences and what are the Impacts of Changing Patterns on Bus Operators Internationally?
  • Designing the Bus Networks of the Future: How Will the Adoption of Next Generation Technologies Transform Fleets, Networks and Operations Worldwide?
  • Engaging And Maintaining Dialogue Between Operators and Local Authorities to keep up with Shifts in Demand or Market Developments
  • Understanding Changing Passenger Behaviours and Ensuring Key Strategies are in Place to Respond with Agility
  • How can Operators best achieve Significant Step Change in the Face of Funding Cuts?
  • Using Operational Data to Reduce Costs
  • Improving the Safety and of your Operations
  • Increasing Revenues using Technology Solutions
  • Making Transport available to all
  • How do we Keep Lifecycle Costs Low?
  • Making Transport Accessible to All


  • Mark Yexley, Operations and Commercial Director, Arriva UK Bus
  • Giles Fearnley, Managing Director, UK Bus, FirstGroup
  • Martin Dean, Managing Director – Bus Development, The Go-Ahead Group
  • Tracy Jessop, Assistant Director Travel & Transport Services, Norfolk County Council
  • Stephen Bennett, VP & Managing Director, International Business, Clever Devices
  • Pete Bond, Head of Transforming Bus Travel (TBT), Centro
  • Claire Walters, Chief Executive, Bus Users UK
  • Rainer Kolodzie, Regional Sales Director Europe, Spheros Europa GmbH


Champagne Round Tables

  • How do we Better Develop an Effective Authority/Operator Partnership?
  • How does the bus Industry Keep up with Changing Passenger
  • Requirements?
  • Is it Possible to Improve Services and Cut Costs? Which Technology do we invest in to Improve Services and Cut Costs?
  • How do we Mitigate Fluctuating Fuel Prices?
  • How do we Implement Vehicle and Driver Monitoring Systems?
  • How do we Achieve Passenger Growth?



Networking Drinks Reception
We know that the networking opportunities at conferences are just as important as the formal presentations in making your time out of the office as beneficial as possible. The European Bus Operators’ Forum, Networking Drinks Reception will be held at close of the conference, and all delegates, speakers and sponsors are invited to attend.

This is your opportunity to exchange business cards and discuss the day’s proceedings in an informal but business conducive setting. And of course enjoy a well earned drink!