Understanding Metro do Porto’s successful business strategy

31 August 2012  •  Author(s): João Nuno Aleluia, Exploitation Department Manager, Metro do Porto

Metro do Porto (MP) integrates six municipalities of the Porto Metropolitan Area (PMA). Playing the backbone role of PMA while structuring the territory, MP offers a high capacity urban transport network, furthering the integration of modes and operators.

From its early stages, MP focused on the capacity and technical performance of the network system, but this gradually evolved into focusing on clients and business, and by the end of the first phase of network construction (between 2000 and 2006), MP’s main concern shifted to optimising transport supply by effectively using resources to maximise the use of the metro system to reflect the PMA’s growing population and demand.

The primary business objective of MP is to carry the maximum possible number of passengers every day. Its vision is to promote sustainable mobility and the region’s com – petitiveness, while creating a quality service to ensure citizens’ well-being.

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