ATM’s technology and environment projects contribute to overall quality

30 June 2009  •  Author(s): Marco Pavanello, Marketing and Communication Director, ATM-Azienda Trasporti Milanesi

Technology becomes a fundamental factor when talking about quality. Our technological investments do not only concern network infrastructures. For modern transport companies, it is no longer enough just to take people from A to B: they need to be accompanied and offered services that make the journey easy, comfortable and pleasant. We need to offer an authentic travel experience.

Our in-house research and development centre, ‘ATM-Lab’, is working on a series of projects involving technology being applied to transport. Of these, there is a project devoted to increasing the reliability of forecasted arrival times at bus and tram stops and this is particularly important from a quality point of view.

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