Don’t forget the passenger

11 June 2017  •  Author(s): Brian Masson, Director of Multi Modal Transport Solutions Ltd

The bus industry throughout the UK is facing challenging times. Never ending political upheaval; uncertainty at local, national and inter national levels; increasing costs due to a weak pound; and inflationary pressure from staff regarding wages. At the same time, air quality and congestion issues are greater than ever. The impact of these factors is seeing a reduction in bus use across the country. In an article for Eurotransport, Brian Masson, Director of Multi Modal Transport Solutions Ltd, gives his insight into what needs to be done to halt, and hopefully reverse, this reduction.

How is the UK bus industry responding? The bus industry is investing in the future. Bus fleets in most areas are better than they have ever been. Accessibility issues are vastly improved compared with 20 years ago. The number of marketing tools available to companies and authorities is endless with most companies using social media and websites. Journey Planning systems like Traveline make the task of understanding availability of services easier than ever. Integrated, smart ticketing is the future with most operators and authorities implementing or starting to introduce schemes across the UK. Technology will rescue the industry. Or will it?

The rest of this content is restricted to logged-in subscribers. Login or register (it's free!) to view the full content.

Leave a reply