FirstGroup and Bridgestone announce global partnership

8 June 2017  •  Author(s): Eurotransport

Leading transport operator, FirstGroup, has signed a $110 million, five-year deal with tyre supplier Bridgestone.

Bridgestone and FirstGroup deal

The deal is FirstGroup’s first international procurement agreement for direct goods or services, and is also the largest commercial fleet contract in Bridgestone’s history.

The contract will see Bridgestone, the world’s largest tyre manufacturer, supplying tyres to more than 60,000 of FirstGroup’s buses and coaches in the USA, Canada and the UK.

“This agreement will provide the flexibility that we need to manage a huge fleet of vehicles on both sides of the Atlantic”

“We are delighted to have agreed this global contract with Bridgestone,” said Glen Lovett, Group Procurement Manager for FirstGroup. “Many organisations – whilst global in nature – retain a regionalised market focus but Bridgestone were able to engage with FirstGroup on a global basis, enabling us to leverage our size and scale.

“This agreement will provide the flexibility that we need to manage a huge fleet of vehicles on both sides of the Atlantic, including our local buses, coach services, and school transportation.”

In negotiating the contract, Bridgestone had to demonstrate flexibility to meet specific needs of the fleet, which will predominantly run on UAP-001 tyres, featuring different tread patterns unique to each market.

“This is a partnership that we’re extremely proud of”

“This is a hugely significant announcement for the whole team at Bridgestone and a partnership that we’re extremely proud of,” added Greg Ward, Commercial Sales Director for Bridgestone. “We had a strong goal to become the number one supplier to FirstGroup and, as such, we demonstrated an ability to act as a global company with a ‘one team’ philosophy, meaning that the geographical distance between our US and UK teams was never an issue.”

Bridgestone will provide tyres for all of FirstGroup’s vehicles in the UK and around 80% of its operations in the United States and Canada.

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