E-ticketing in German public transport

19 September 2005  •  Author(s): Hansjoerg Roehrich, Managing Director and Peter Preuss, Head of Strategy & Innovation, Rhein-Main-Verkehrsverbund GmbH

For years, smart card technology has been very successful in Europe and this process will – in the opinion of all experts – decisively accelerate in future.

Nearly all essential fields of life have been influenced by this technology. Whether the health service, paying functions at the supermarket, bank transactions or rights of access – the list could be continued for hours on end. In addition, studies prove that electronic distribution channels, in particular due to their favourable costs, also gain importance. This mainly refers to the internet as well as to mobile phones. All these studies show clearly that the introduction of such innovative technologies improves reputation and provides better business results. Without doubt it offers the chance of utilising a new marketing tool to generate additional profits. It provides the opportunity to learn more about the using habits of the customers as well as to adjust the products to better suit the customer’s needs. Thus, it is surprising that the modernisation of distribution channels and the introduction of smart card technology plays a more decisive role in public transport abroad than in Germany.

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