Harnessing innovation to win new business

6 December 2005  •  Author(s): Piers Marlow, Director – Northern Europe, Bob Holland, Director – Southern Europe and Kate Kollias, Marketing Communications Manager, Arriva plc

Arriva is one of the largest private sector providers of passenger transport in mainland Europe with operations in Denmark, Germany, Italy, the Netherlands, Portugal, Spain and Sweden.Our mainland European businesses have some 6,000 vehicles operating an extensive range of services including buses, trains, commuter coaches, taxis,water buses and fully accessible demand response vehicles.There remain significant opportunities as the bus and rail market,which the European Union estimates to be worth €125 billion, increasingly opens to competitive tendering.

As markets open to competitive tendering, authorities are seeing the benefits of contracts that allow public transport operators the flexibility to make services more competitive and customer-oriented.Arriva has successfully applied several innovative management tools at local level to win contracts and enhance services. These include employee training, network improvements and the use of technology.What follows are examples of the successful application of these tools in our operations across mainland Europe and the UK.

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