Transforming the Tube

17 February 2007  •  Author(s): Mike Baker, International Marketing and Development Director, CBS Outdoor

Transport advertising media specialist, CBS Outdoor, is transforming the look of the London Underground with cutting edge digital media technology.

In the build-up to the London Olympics in 2012, Transport for London is putting in place a comprehensive investment programme to modernise and upgrade London’s transport system. Over five years they will inject £10billion (€15bn) into the network, over half of that into the Underground. This will bring a combination of new trains, new track and new signalling systems, leading to increased capacity and faster and more reliable journeys. Stations are also being modernised and refurbished, and the system made more accessible. Already carrying over one billion passengers per year, the Tube will then be able to cope with the significant projected increase in journeys by residents and visitors in the years up to and beyond 2012.

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