trent barton - Articles and news items
Issue 5 2010 • 28 October 2010 • Mark Greasley, Group Projects Manager, trent barton
Based in the East Midlands, trent barton is proud of its reputation for being ‘fiercely independent’ and has long been regarded as an innovator within the UK bus industry. As long as two decades ago, we were among the first to recognise that we were a purveyor of destinations rather than bus journeys per se, to grow bus markets based on customer-focused research, to understand the concept of product life-cycles and to abandon standard route numbering in favour of route-specific branding. Vital to continuing that development was the need to follow in the footsteps of other leading retailers in providing an innovative means of payment, with the ultimate goal of reducing boarding times and promoting customer loyalty. This is the story of MANGO, the unique contactless smart card that grew out of that thinking.
Customers who travel on trent barton routes are to benefit from an investment of £6 million in new buses this year, despite the economic downturn. The 43 new buses will be rolled out on five routes in Nottinghamshire and Derbyshire.
The routes, or ‘brands’ as they are called by the company, that will get the new buses are The Mickleover which will receive eight Volvo B7RLE buses with Wrightbus Eclipse urban bodies, and the 15 service between Ilkeston, Long Eaton and Sawley which will have a new fleet of six of the same model in March.